Masunaga

MASUNAGA Optical was founded in 1905 by Gozaemon Masunaga and was the driving force behind the
development of the optical industry in Fukui, Japan.
The birth of the MASUNAGA collection pays tribute to classic and timeless designs of MASUNAGA’s own
historic frames.
In September 1933, MASUNAGA Optical presented three solid gold frames to the Emperor of Japan when he visited Fukui area. The G.M.S. (Gozaemon Masunaga Spectacles) series is directly inspired by the frames created for the Emperor.
In 1970, one of our products the “Custom 72” was placed in the time capsule at the Osaka World Expo. This remarkable result of the Custom 72 has inspired the designs of the MASUNAGA collection.

Meticulous craftsmanship is evident in the countless steps of the manufacturing process. MASUNAGA does not rush the process. No shortcuts are taken; no compromises are made in the creation of each MASUNAGA frame. Featuring beautifully hand polished Japanese acetate, durable seven barrel hinges, distinctive silver rivets, MASUNAGA collection confirms what MASUNAGA Optical has achieved over the past century.

For the 2015 F/W collection, MASUNAGA introduces 12 new ophthalmic styles. MASUNAGA GMS 106 is inspired by the designs of sunglasses worn by pilots of the 1930’s. The details like the celluloid overlay from that time are redesigned with modern interpretation. The new MASUNAGA acetate frames feature new thin temple and rim design that gives the frames more refined and streamlined look.
Additionally, MASUNAGA designed by Kenzo Takada will be launching 5 new models including the first ophthalmic styles. MASUNAGA x Kenzo Takada collaboration frames combine vintage inspired elements with fashion forward contemporary design.

Other tips

Dita

Hoffmann

Masunaga

LYF MAGAZINE is a TI EDITIONS project (VAT IT06933060961) - All rights reserved © 2017
Contacts: Via Savona, 123 - 20144 Milan - Italy | info@lyfmagazine.com