CHROME HEARTS

Established in 1988, Chrome Hearts is a study in artistic freedom and persistence of vision. From its inception as a leather motorcycle riding-gear company, Chrome Hearts has evolved into an obsession-inspiring label and a cultural phenomenon. Taking a design cue from its beginnings, the vast line includes handmade jewelry in sterling silver, gold, platinum & precious stones; apparel, eyewear, luggage & leather goods; and handcrafted furnishings & home items in exotic woods. The notable designs and motifs include daggers, crosses, stars, spikes and fleurs. Almost every product is designed, manufactured and produced in small quantities to ensure absolute attention to detail at the factory in Hollywood, California.

Chrome Hearts’ owners and designers, Richard and Laurie Lynn Stark, opened the first freestanding store in New York City in 1996. Three years later, in Tokyo and Los Angeles. In the years since the hardcore following worldwide necessitated the opening of over twenty-five stores across the United States, Asia and Europe.
Chrome Hearts has also engaged in exclusive limited collaborations including a crystal collection with Baccarat, a partnership with the Robert Mapplethorpe Foundation that produced pieces inspired by the artist’s work and design endeavors with Comme des Garçons, a Bathing Ape, Gareth Pugh and Rick Owens.
In 2002, Chrome Hearts was approached by the Rolling Stones to design and manufacture a capsule collection featuring the iconic and timeless ‘Lips and Tongue’ symbol for the band’s 40th Anniversary “40 Licks” tour.

Chrome Hearts Eyewear presents its new 2020 Collection, continuing an enduring focus on craftsmanship, unwavering design and the uncanny union of vintage silhouettes and modern elements.
Designed for those with a penchant for retro appeal, Clapper presents a modern execution on the tiny oval-lensed silhouette. The frame’s low-profile titanium temples pair quietly with matching filigree details along the endpiece and temple. Creamed, a massively oversized hexagonal style, offers an abundance of detail from decorative metal side panels to temples embellished with Floral Cross decor.

The Love Rod emphasizes the solid titanium frame’s technical elements, from exposed custom CH Plus screws to an enamel filled bridge and integrated top bar. The Pushin Rod is offered in both an aviator silhouette, as Pushin Rod I, and as a navigator silhouette, designated Pushin Rod II. Whisker Biscuit sees the aviator silhouette paired with ultra thin temples and subdued detailing. The classic aviator shape is reinterpreted yet again in the Steppin’ Blu style which offers a polished statement, combining gradient lenses with an oversized shield-like silhouette and delicate all-titanium.
The collection of Chrome Hearts acetate sunglasses has also seen two additions for 2020. Both are crafted from a custom palette of handmade Japanese and Italian acetate which undergoes a 72 hour tumbling process and polishing. The dramatic beveled edges on the wayfarer-esque Box-Officer frame are formed by hand-polishing laminated heavy gauge acetate layers. Honey Tunnel boasts circular lenses and a thick acetate top bar with intricacies distinctly evocative of the past.

The clean aesthetic hides robust details: upwardly extending bars (inspired by insect mandibles) that function as stealthy nose pads and creates the illusion of the frame seemingly floating on the wearer’s face; a unique spring-hinged lens cage (a trademark mechanism); and slightly recessed rims that enhance the perception of depth and three-dimensionality. Each pair is oxidized by hand, yielding subtle individual characteristics as the steel takes the patina finish differently from frame to frame.
The frame comes also with a detachable clip-on sun-lens (crafted using flexible beta-titanium), the perfect addition for the brightest days.
The sum of the two parts adds up to a silhouette that calls to mind the simplified representation of human eyes – as is often depicted in Cubist portraits – paying a small homage to modern abstract masters who saw the virtue in less-is-more.
Accompanying accessory: a link eyewear chain, crafted from hand-weathered copper, lets you suspend your sun-clip in the manner of a necklace, ensuring impeccable style and ease of use and preventing misplacement.

Slag notes a semi-rectangular acetate frame with thin titanium temples formed from aircraft grade titanium sheet stock and decorated with vintage-inspired micro filigree detailing. Thot offers a similar silhouette but with slightly flared brow lines, establishing a more pronounced shape which is sharply framed by CH Cross decor along the ultra-lightweight temples.
Jack On frame’s vintage allure is afforded by an acetate front, restrained keyhole bridge and thin titanium temples. Sexcel provides a similar silhouette but in an ultra-lightweight, all-titanium frame.
This new collection finally welcomes two additional half-rim optical styles. Muffbuffin’ features a brow bar crafted from 4mm aircraft grade titanium and CH Tiny E engraving along the endpiece and temple. Tang distinguishes itself with a custom acetate brow bar and titanium temples adorned with a conspicuous CH Cross motif surrounded by a titanium border conceived uniquely for the frame.

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