Sophisticated beauty of the style, designed and made in Japan
Toshiaki Yamagishi was born in Fukui, Japan in 1969. While working as a sales representative at his family-owned eyewear trading company, he dealt with one of the popular apparel shops for designing their original eyewear product. In 2001, he launched Yellows Plus. The brand started as “the collection of the Japanese people, for the Japanese people, by the Japanese people”. Now it has become one of the most popular Japanese eyewear brands in the world for its universal beauty, high quality, and comfortableness.

Relaxing Classic. What is the ideal eyewear style?
In our long history, numerous different eyewear styles have been produced . They have been studied and modified throughout the years to make them more comfortable and more functional.
What has been inherited and is still remaining today is what we, Yellows Plus, consider the classic style.
Our philosophy in designing products is to be one of the heirs who have inherited such a traditional form of beauty capturing the contemporaneity and passing it to the next generation.
We believe that the eyewear having timeless beauty can naturally go well with any kinds of outfits and in any occasions.
Needless to say, it can also match any type of skin colors and face structure of the wearers. Relaxing and simple classic style is what we want to offer them and it represents our ideal form of the eyewear.

Made in Japan quality
We are committed to produce our products in Japan, realizing designer Toshiaki Yamagishi’s subtle image as precisely as possible.
Since eyewear is put on faces, the most noticeable part, just 1mm of the line thickness, and just 1 degree of the surface angle make the impression completely different.
Therefore, in order to properly form to detail to the image, skillful craftsmen – who have inherited the tradition in manufacturing in Fukui, one of the world’s major eyewear production districts – are truly essential.
As successors, it is also fundamental to develop new methods for the coming generation.
Adopting unprecedented materials and technique is not always an easy subject for us as our products are based on classic styles. Yet, thanks to the diligent craftsmen in the eyewear production center, we satisfy quality checks at high standard and our product is getting high reputation worldwide simply for its exquisite feel of class and quality.

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